David Woisetschläger: search on Z-Library

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1

Crafting Extraordinary Stories: Decoding Luxury Brand Communications

Gurzki, Hannes, Schlatter, Nadia, Woisetschläger, David M.

Journal:

Journal of Advertising

Year:

2019

Language:

english

File:

PDF, 976 KB

english, 2019

2

Consequences of customer loyalty to the loyalty program and to the company

Evanschitzky, Heiner, Ramaseshan, B., Woisetschläger, David M., Richelsen, Verena, Blut, Markus, Backhaus, Christof

Journal:

Journal of the Academy of Marketing Science

Year:

2012

Language:

english

File:

PDF, 304 KB

english, 2012

3

How habits, social ties, and economic switching barriers affect customer loyalty in contractual service settings

David M. Woisetschläger, Patrick Lentz, Heiner Evanschitzky

Journal:

Journal of Business Research

Year:

2011

Language:

english

File:

PDF, 229 KB

english, 2011

4

Drivers of Brand Extension Success: What Really Matters for Luxury Brands

Albrecht, Carmen-Maria, Backhaus, Christof, Gurzki, Hannes, Woisetschläger, David M.

Journal:

Psychology and Marketing

Year:

2013

Language:

english

File:

PDF, 562 KB

english, 2013

5

Mapping the luxury research landscape: A bibliometric citation analysis

Gurzki, Hannes, Woisetschläger, David M.

Journal:

Journal of Business Research

Year:

2016

Language:

english

File:

PDF, 2.05 MB

english, 2016

6

Zur Wirkung von Neukunden-Promotions auf Bestandskunden

David Woisetschläger, Heiner Evanschitzky, Christof Backhaus

Journal:

Journal of Business Economics

Year:

2011

Language:

german

File:

PDF, 430 KB

german, 2011

7

The role of emotions in shaping purchase intentions for innovations using emerging technologies: A scenario-based investigation in the context of nanotechnology

Seegebarth, Barbara, Backhaus, Christof, Woisetschläger, David M.

Journal:

Psychology and Marketing

Year:

2019

Language:

english

File:

PDF, 784 KB

english, 2019

8

The effects of country of origin and corporate reputation on initial trust

Phau, Ian, Michaelis, Manuel, Woisetschläger, David M., Backhaus, Christof, Ahlert, Dieter

Journal:

International Marketing Review

Year:

2008

Language:

english

File:

PDF, 350 KB

english, 2008

9

How to Make Brand Communities Work: Antecedents and Consequences of Consumer Participation

Woisetschläger, David M., Hartleb, Vivian, Blut, Markus

Journal:

Journal of Relationship Marketing

Year:

2008

Language:

english

File:

PDF, 141 KB

english, 2008

10

What to Expect After the Honeymoon: Testing a Lifecycle Theory of Franchise Relationships

Markus Blut, Christof Backhaus, Tobias Heussler, David M. Woisetschläger, Heiner Evanschitzky, Dieter Ahlert

Journal:

Journal of Retailing

Year:

2011

Language:

english

File:

PDF, 388 KB

english, 2011

11

Service & solution innovation: Overview and research agenda

Heiner Evanschitzky, Florian V. Wangenheim, David M. Woisetschläger

Journal:

Industrial Marketing Management

Year:

2011

Language:

english

File:

PDF, 165 KB

english, 2011

12

Consumer ethnocentrism in the German market

Evanschitzky, Heiner, v. Wangenheim, Florian, Woisetschläger, David, Blut, Markus

Journal:

International Marketing Review

Year:

2008

Language:

english

File:

PDF, 174 KB

english, 2008

13

The role of fan benefits in shaping responses to sponsorship activation

Dreisbach, Jan, Woisetschläger, David M., Backhaus, Christof, Cornwell, T. Bettina

Journal:

Journal of Business Research

Year:

2018

Language:

english

File:

PDF, 1.30 MB

english, 2018

14

Drivers of carsharing diffusion in Germany: an actor-centred approach

Lindloff, Kirstin, Pieper, Nadine, Bandelow, Nils C., Woisetschläger, David M.

Journal:

International Journal of Automotive Technology and Management

Year:

2014

Language:

english

File:

PDF, 247 KB

english, 2014

15

CSR-Engagements — was davon beim Kunden ankommt

David M. Woisetschläger, Christof Backhaus

Journal:

Marketing Review St. Gallen

Year:

2010

Language:

german

File:

PDF, 320 KB

german, 2010

16

Warum Aktionäre die besseren Kunden sind

David M. Woisetschläger, Christof Backhaus, Manuel Michaelis

Journal:

Marketing Review St. Gallen

Year:

2011

Language:

german

File:

PDF, 232 KB

german, 2011

17

Putting Service Relations to the Test: How Can Negative Consumer Reactions to Price Increases Be Reduced?

Woisetschläger, David M., Evanschitzky, Heiner, Holzmüller, Hartmut H.

Journal:

Journal of Relationship Marketing

Year:

2008

Language:

english

File:

PDF, 142 KB

english, 2008

18

Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions

Woisetschläger, David M., Backhaus, Christof, Cornwell, T. Bettina

Journal:

Journal of Marketing

Year:

2017

Language:

english

File:

PDF, 407 KB

english, 2017

19

Toward a better understanding of stakeholder participation in the service innovation process: More than one path to success

Ommen, Nils O., Blut, Markus, Backhaus, Christof, Woisetschläger, David M.

Journal:

Journal of Business Research

Year:

2016

Language:

english

File:

PDF, 382 KB

english, 2016

20

Einstellungstransfer durch Sponsoring: Welche Stellhebel zum Erfolg führen

Prof. Dr. David M. Woisetschläger, Dipl.-Kfm. Jan Dreisbach…

Journal:

Marketing Review St. Gallen

Year:

2013

Language:

german

File:

PDF, 599 KB

german, 2013

21

Attenuation of negative sponsorship effects in the context of rival sports teams’ fans

Grohs, Reinhard, Reisinger, Heribert, Woisetschläger, David M.

Journal:

European Journal of Marketing

Year:

2015

Language:

english

File:

PDF, 208 KB

english, 2015

22

Sponsorship congruence and brand image

Woisetschläger, David M., Michaelis, Manuel

Journal:

European Journal of Marketing

Year:

2012

Language:

english

File:

PDF, 100 KB

english, 2012

23

Marketing von Solutions || Solution Selling of High Technology Products

Woisetschläger, David, Michaelis, Manuel, Evanschitzky, Heiner, Eiting, Alexander, Backhaus, Christof

Year:

2010

Language:

english

File:

PDF, 991 KB

english, 2010

24

Why frontline employees engage as idea collectors: An assessment of underlying motives and critical success factors

Woisetschläger, David M., Hanning, Debra, Backhaus, Christof

Journal:

Industrial Marketing Management

Year:

2015

Language:

english

File:

PDF, 470 KB

english, 2015

25

Fans’ resistance to naming right sponsorships

M. Woisetschläger, David, J. Haselhoff, Vanessa, Backhaus, Christof

Journal:

European Journal of Marketing

Year:

2014

Language:

english

File:

PDF, 226 KB

english, 2014

26

Der Einfluss von Preiserhöhungen auf Konsumenteneinstellungen: Eine experimentelle Studie

PD Dr. Heiner Evanschitzky, Dipl.-Kffr. Sabine Tönnis, Dr. David Woisetschläger, Prof. Dr. Dieter Ahlert

Journal:

Marketing Review St. Gallen

Year:

2007

Language:

german

File:

PDF, 233 KB

german, 2007

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